The Football Sack today celebrates providing six years of coverage for football in Australia.

Since launched in 2010 by Matt Greenlaw and Christian Layland The Football Sack has morphed into a mainstay of the Australian footballing media scene, with our live coverage of the A-League and W-League setting the standard on social media.

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“It only took a few days before we realised that we had created what was at the time a niche market. Once we saw the potential of our project it changed from a hobby to a full blown business” – Christian Layland

We broke the idea of live tweeting A-League matches, and as the market has become more mature, have innovated our framework to make sure that we stay at the top of the pile. In 2012 our coverage was rewarded by the Footy Fans Down Under Fan Awards, taking home the Best Use of Social Media award.

One of The Football Sack’s biggest contributions to the media scene however, is the internship program which is run every season for university students studying journalism or communications. Since it’s inception in 2010, the Banking On Football sponsored program has seen 34 interns graduate into industry jobs, proving just how valuable providing pathways for young writers is.

This season’s internship team can be found on the website along with the rest of the team from The Football Sack. The internship gives young writers the opportunity to attain match day experience at live football matches and offers a gateway to the industry, whether immediately or down the track. The Football Sack’s internship model is so valuable for up-and-comers that a leading industrial union considers the program as a best practice model for organisational internships in Australia.

Christian has progressed through to the role of Digital Media Manager at the Western Sydney Wanderers. He’s the guy everyone calls ‘salty’ on Twitter, in case you weren’t sure, but in a similar way to that of our website, he is changing the way football fans can interact with their clubs on social media.

Matt has since moved into the role of Digital Content Coordinator at Football NSW and enjoyed the experience of cultivating future journalists as they venture into their The Football Sack roles.

“It’s amazing to watch young writers grow during their time at The Football Sack in the internship program” – Matt Greenlaw.

As well as creating a website, the two mates (along with Jack Quigley and many others) put together a footballing podcast to cover the 2010 World Cup in South Africa, and the brand shot off from there. A podcast episode everyday during the 2014 World Cup kept the masses entertained during the tournament, and the program won the Best Podcast Award in 2011, 2012 & 2015 at the FFDU Fan Awards. 

It’s not all serious though. The Football Sack offers a fun take on football through weekly columns put together by our interns, and each year puts together an April Fools article to rile the masses on social media.

Six years gone and still going strong, The Football Sack has shown that innovation breeds success, and the website keeps kicking goals as we go on. As an intern from the past season, I can without a doubt vouch for the wonderful experience gained, and from everyone at The Football Sack, thank Banking on Football for their wonderful contribution to a fantastic program.

Follow us on Twitter @TheFootballSack

And Banking on Football on Facebook

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Former Taswegian now living in the Capital, an intern at The Football Sack. Get in touch at @DavidJordan33 to talk football or anything Sport.