The A-League managed a coup as Brisbane Roar appointed Liverpool legend Robbie Fowler as coach for next season, but it is a mistake and here is why.

Imagine, if you will, a hypothetical situation in which an organisation is looking for a CEO. After having a few ‘dud’ appointments which didn’t work out, you make the call and hire an inexperienced leader with no track record – successful or otherwise – to speak of, hoping the gamble pays off.

Does that put you at ease? After all, your organisation’s future rests in their hands and you don’t have much leeway for him or her to get it right.

Robbie Fowler is at Brisbane and it makes no sense. If you read nothing else, that is what you should take away from this: Brisbane had several options available to them and they chose the one which is most baffling and has the largest amount of risk.

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There has been talk that Fowler’s appointment, seen as something of a coup for the A-League in some circles, is Brisbane getting back to doing what they do best: picking an unheralded manager with a point to prove to build an attacking philosophy.

It’s also something of a myth.

Ange Postecoglou, whose achievements and legacy still loom large at Suncorp, was supposedly unheralded. Postecoglou reinvented South Melbourne back into an NSL force after claiming consecutive NSL titles in 1997/98 and 1998/99 to go alongside a 1999 Oceania Club Championship. Post South Melbourne, Postecoglou was entrusted as the Young Socceroos coach and took a Greek third-tier side Panachaiki within inches of promotion in 2008. If that is unheralded, being qualified must be a mighty high bar.

The result of an experienced coach with a well-thought out philosophy and proven track record taking charge at the Roar? Brisbane sealed the double in 2010/11 which turned into consecutive championships in 2011/12 with some of the best football Australia has ever seen.

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Mike Mulvey was considered an unknown but had already won two National Youth Leagues with Gold Coast United followed by a successful stint at Melbourne Victory’s W-League team where he set them on course to reach their first Grand Final (and won W-League Coach of the Year in the process). Then he reformed Brisbane into an attacking outfit which led them to second Premiers Plate and third Championship in 2013/14.

Outside of that Brisbane have largely struck out with managers; John Aloisi was largely unsuccessful at Melbourne Heart and, aside from one season in which Brisbane finished third, was largely unsuccessful at Brisbane. Rado Vidosic was a well-regarded assistant coach in his time at Brisbane but had never managed a team in his own right which showed in his tenure as Brisbane Roar coach after a string of underwhelming performances and no clear direction on-field.

You may be starting to see a pattern by this point. Coaches without proven track records, the likes of Aloisi and Vidosic, have rarely worked at Brisbane, so why on earth head down the same path?

Fowler has no credentials or experience to speak of yet, he has been picked ahead of Marco Kurz, the reigning FFA Cup champion, or even National Premier League coaches like Damian Mori or Ruben Zadkovich, who have claimed titles at their respective clubs.

Fowler has done some work with the Robbie Fowler Education & Football Academy and Liverpool’s Academy but has largely served as a Liverpool ambassador in recent years. There’s nothing to say he’ll be a bankable proposition as a manager, something which Brisbane needs after slipping from relevance in recent years.

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In that sense, this move makes sense for Fowler: Brisbane can hardly get much worse, their squad is unimpressive and their style of play, once much lauded, is mind-numbingly bad. Essentially this is the football equivalent of a free hit, Fowler won’t be the man who destroyed Brisbane, he can only be another man who was unable to save it.

Time will tell but Fowler feels like a speculative punt, a PR stunt and needless gamble all wrapped up into one, hopefully for the sake of the A-League and for Brisbane, ‘God’ can turn this Hail Mary into a success.

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A student at University of South Australia who hopes his writing disguises his lack of sporting prowess and a fan who masquerades his choice in mediocre teams as being hipster