Fantasy football must arrive to the A-Leagues

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The A-Leagues has stepped into a new era in 2021 and it’s time to bring fantasy football along with it.

The A-Leagues has a groovy new logo along with a fresh new deal with 10 Football and Paramount+ putting the game into the palms of supporters like never before.

It also launched its “Here Come the Future” brand anthem with DJ Young Franco, R&B musician Tkay Maidza and Brisbane rapper Nerve as the league embarks on a new era of football.

Rob Nolan, director, marketing and data of the A-Leagues said, “We’ve stated our ambition to reimagine the football experience for fans in Australia.

“’Here Come the Future’ captures the essence of the future of Australian football and has the ability to reach millions of people. We already know that there is a significant crossover between football and music amongst our existing fans on social media, so this cultural collaboration was the perfect fit.” 

The A-Leagues is pushing into a new culture that connects with fans on and off the pitch, but it is missing one key ingredient, and that is fantasy football. 

Fantasy football has taken nearly every sport in the world by storm. In England their Fantasy Premier League (FPL) had over 6 million competitors for season 2020/21. Whilst in America, ESPN’s Fantasy app which is the number one provider in fantasy sports for NFL, NBA and more serves over 20 million players from all over the world. 

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Fantasy sport is working all over the world and it is working right here in Australia too. 

AFL Fantasy (commonly known as AFL Dream team) has taken the sport by storm since its creation in 2002 with hundreds of thousands of users taking part, a number that continues to grow every year.

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But the users aren’t the whole story. It is the flow on impact that is unprecedented.

Fantasy teams lead to fantasy podcasts, fantasy blogs, fantasy groups, draft nights at the pub with your mates and the list goes on. 

Fantasy sports make every game of the round exciting, it makes fans connect with and feel part of every game.

Currently there is no official A-Leagues affiliated fantasy football league, which is a hugely missed opportunity. 

In England, their fantasy league is run and marketed by the Premier League, which gave them the opportunity to add an FPL section to their own app which rapidly increased popularity.  

Since then, there is now an official Fantasy Premier League twitter account with over 2.8 million followers, an official FPL podcast and an official FPL Show.  

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The Premier League’s fantasy has been a huge success and has been a driving force in connecting football with fans on and off the pitch. 

It is now time for the A-Leagues to follow suit.

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Cameron Ottenhoff
Cameron Ottenhoff
Sport, media and communications student at Flinders University in Adelaide. I was forced to hang the boots up at a young age after discovering I'm no good at sport, so now I just talk about it instead.

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