If A-League Men clubs were social media platforms

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With the ever presence of social media platforms in our daily lives and the huge role it plays in bringing people together, much like our favourite sports teams, I thought it’d be fitting to compare each A-League Men team to their social media counterpart. 

Adelaide United – Snapchat

Despite being an absolute force in the early to mid 2010s Adelaide United, much like Snapchat, they stagnated in the latter part of the decade.

They have since pivoted in style while retaining key figures like Craig Goodwin, Ryan Kitto and Isaias Sanches putting them back amongst the contenders in the A-League Men title hunt.

The development of young guns like Bernardo Oliveira and Mohamed Toure over the last two years mimics Snapchat’s introduction of new features such as original content exclusive to the platform in the same period.

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Brisbane Roar – Reddit

With Reddit being one of the first social media services it was only fitting that Brisbane Roar, one of the A-League Men inaugural teams, be matched with them.

That and the fact that both share a fondness for the colour orange.

Despite not being everyone’s favourite, Reddit has a die-hard community that remembers the ‘good old days’ of social media much like Brisbane fans reminisce on the years of Besart Berisha, Thomas Broich and Henrique running out in the famous orange.

 

Central Coast Mariners – Pinterest

Often overlooked by some, Central Coast Mariners and Pinterest could both be considered the hipsters’ choice.

It has been suggested Pinterest’s best days are behind it, much like the Mariners, who last won the A-League Men championship in 2013.

However, anyone who is paying close attention knows Pinterest has a healthy community that is thriving in the age of digital commerce.

The same can be said for the Mariners, who despite a shaky 2021/22 campaign made the finals series in 2020/21 and look to be building a solid young squad capable of competing with the best in future seasons.

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Macarthur FC – Triller

Relative newcomers to both of their individual spaces hasn’t stopped Triller or Macarthur FC from asserting themselves as major forces to be watched as they evolve.

Macarthur in their first season as an A-League Men team made the finals series with a sixth-place finish and pushed past the Mariners to an inaugural semi-final berth against eventual champions Melbourne City.

Triller also burst onto the scene as a direct rival to Tik Tok and has amassed over 65 million monthly users in a short period.

With time, both Triller and Macarthur can undoubtedly become juggernauts in their respective fields if their early success is anything to measure future success by.

Melbourne City – Instagram

With Melbourne City looking like the imminent champions of the ALM in 2021/22 it is fitting that they have been paired with Instagram, one of the few social media platforms capable of piping Facebook as the ‘king of the hill’.

The similarities don’t stop there, however, with both having been bought for millions of dollars between 2012 and 2013, their rise to dominance has been parallel.

 

Instagram has borrowed many features from its competition in recent years to retain users that may find the same type of content on other platforms, such as the introduction of ‘reels’ to steal users from Tik Tok.

City also has a penchant for acquiring the best features of its opponents such as the signings of Andrew Nabbout and Jamie Maclaren

City look well set to retain their premiership from 2020/21 and have the ability to capture a second championship in as many years.

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Melbourne Victory – Twitter

Both are a staple in their respective worlds with Melbourne Victory being arguably the best or second-best team in A-League Men history with the same easily attributable to Twitter in the social media battle.

Neither has ever wavered far from the top and each strives to be the pinnacle in everything they do.

Both have also had questions raised by recent appointments with Tony Popovic as the manager of the Victory and Elon Musk as a board member at Twitter (now cancelled).

Despite this, Victory are third on the ALM ladder in 2021/22 and Twitter continues to go from strength to strength as a social media forum.

Newcastle Jets – LinkedIn

It’s all business with both of these, with Newcastle Jets coming from the hard-working Hunter region of New South Wales and LinkedIn being the social media platform built for business, this is a match made in heaven.

The Jets are regularly labelled one of the hardest working teams in the ALM under coach Arthur Papas and embody everything that LinkedIn strives to represent itself as a place for hard workers to find connections and be rewarded.

Those that use LinkedIn regularly are devoted to the connections the platform provides as are the Jets faithful to their club’s ambitions and successes.

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Perth Glory – Tinder

A friend and an enemy to most, Perth Glory and Tinder are both what some would rather avoid but also simply can’t live without.

The Glory have so often been a thorn in the side of hopeful championship teams, much like Tinder continues to become a nuisance for people wanting a fulfilling relationship in the age of casual flings.

The fact that both are arguably the hottest places in each of their respective fields says a lot about this match-up.

Sydney FC – Facebook

The undisputed kings of both the A-League Men and the social media platforms, Sydney FC and Facebook have earned their spot at the top over the last two decades.

Sydney sits atop the A-League Men all-time pyramid with a record five championships and four premierships.

Facebook is also a record holder in its own right with over 2.9 billion monthly users, the most amongst any social media platform.

Their successes have been mirrored as each has risen through the early 2000s and 2010s into 2022 and beyond no doubt.

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Wellington Phoenix – Tumblr

The often forgotten ones, Wellington Phoenix and Tumblr are both so often overlooked but are no doubt special in their own right.

Wellington being the only New Zealand team in the A-League Men is one of a kind when it comes to who they are and what they represent.

Tumblr is also one of a kind being a multimedia blog spot, a highly personal space for people to share photos, videos and written content unlike any other.

 

They both represent a major subsection of a larger conglomerate that would undoubtedly be worse without them.

Western Sydney Wanderers – YouTube

Every fan of Australian football should remember when Western Sydney Wanderers won the AFC Champions League in 2014.

Much the same everyone will have a video they remember seeing on YouTube that is an instant classic in their memory.

Not everyone’s favourite platform or team these days but both no doubt hold a special place in everyone’s heart

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Western United – Tik Tok

The new kids on the block, Tik Tok and Western United are both in their infancy but dominating the competition nonetheless.

Western United are only in their third season of A-League Men football but are fighting hard to take the premiership and championship away from Melbourne City.

They’re currently second in 2021/22 and sit eight points behind with three games in hand and seven total games to go in the regular season.

Tik Tok similarly has skyrocketed in popularity through 2021 and 2022 to amass over a billion users.

Both are blazing a trail like no other in their respective leagues.

Feature image credit: Keith McInnes

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Bill Hedley
Bill Hedley
Journalism under graduate at the University of Queensland. I have been a die-hard football player and fan for the past 16 years and am now a passionate multimedia Journalist, covering Brisbane Roar for the 2021/22 A-League season.

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