A-League ticket prices could be driving away fans

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The cost of A-League tickets for fans in comparison to other codes could be to blame for the competition’s low attendance numbers.

With football being announced as the number one sport for participation, the expectation is crowd numbers should be higher.

Football Federation Australia’s greatest challenge is to transform playing numbers into a larger fan base.

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It begs the question as to whether A-League ticket prices are any different to rival codes in Australia and how it compares with other summer sports.

The Big Bash League prices are similar to the A-League.

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The National Basketball League do not have set prices across the league like BBL. Instead, the price will depend on what game you attend.

This is the same with the A-League.

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The length of each sport needs to be taken into consideration in terms of value for money, with football running for 90 minutes, differing from other codes.

For an adult ticket to go to the football, the cheapest ticket will set you back $20 plus handling fee and this price is similar for all the codes.

The A-League and NBL are behind the BBL in junior (4-16 years) ticket prices.

Cricket Australia sets a $5 maximum for BBL, A-League is $10 and the NBL varies in price but the cheapest ticket is $14.

Junior attendance should be a focus to boost crowds in the A-League and it would be achieved through cheaper tickets for families.

However, the BBL also wins out on family ticket prices.

The cheapest deal in the A-League is $62, whilst at the NBL a family ticket is $40 and BBL for $42.50 (the latter is usually $62 but this original fee is a limited deal).

Tickets for football are considered too high by most, but they are not substantially different from the other summer sports.

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Prices do depend on what the individual needs and this will dictate whether admission would be considered cheap or expensive.

Compared to other codes, prices cannot be the sole reason for stagnating attendances in the A-League but it is a contributor.

If the league wants to grow crowd numbers, a sure way is by lowering the price of family tickets to encourage more to watch.

Feature image credit: Ngau Kai Yan

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Jordan Warren
Football mad, Bachelor of Journalism student at UOW. Liverpool to win the league. Covering Sydney FC in the A-League and W-League for 2019-20.